When does a 3D website pay for itself?

A 3D site is not decoration — it is a way to explain a product. It works when shape, material or internal structure actually matter.

When 3D is justified

• Physical products: packaging, furniture, vehicles, hardware.
• Explaining a complex process: a production line, the inside of a device.
• Premium positioning where being memorable is part of the goal.

When it is not

For a service company, a news site or a catalogue, a fast and simple site converts better.

The performance question

We tune scenes to hold 60 FPS on mobile too: simplified geometry, capped texture budgets and full respect for prefers-reduced-motion.